We preachers always knew sermons were important to church visitors, but now we have the data to prove it!
The Pew Research Center recently released the results of a survey of 5,000 Americans about whether they have ever changed churches and, if so, how they search for a new church. And the number one factor cited by respondents? Quality of sermons. (Drop the mic.)
The Pew report said: “Among U.S. adults who have ever looked for a new house of worship, about eight-in-ten say the quality of sermons (83%) or feeling welcomed by clergy and lay leaders (79%) played an important role in their choice. Most also cite the style of services (74%) and the location (70%) as important factors to consider when choosing a new congregation. And, overall, 56% say the quality of religious education for children played an important role in their decision. Among those who currently have children under 18, however, two-thirds (65%) say the quality of educational programs for children was an important factor.” (Read the full story.)
So as you prepare your sermon for this Sunday, remember: there may be a visitor out there waiting just to hear you!